VETERANS AFFAIRS
Expressive Typography

Video presentation

Client:
VA

Campaign:
Expressive Typography

Medium:
Digital Illustration

Description:
OneWorld created graphical content on Moral Injury for a multi-media e-book to be used as an educational product targeting vets, families. OneWorld carried out interviews with VA clinicians and reviewed existing research to visualize each component of ‘Moral Injury’. After a few months in, it was agreed that the original approach of using informational graphics would not work. OneWorld came up with the solution of using Expressive Typography as the gateway to communicating the feelings and the “back story” around these abstract terms. We developed a script and created unique illustrations for each line of copy.



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