CTAP

 

Client:

California Telephone Access Program

Campaign:

Family Talk - Multicultural TV

 

Medium:

TV spots


Description:

To enhance the California Phones brand, we wished to market to the sons, daughters, and grandchildren of seniors to help them use the specialized telephones provided by this state program. Through research with stakeholders, we identified a creative way to appeal to these offspring, across all cultures. They seek ways to express their love for their senior family members, in addition to wanting to stay better in touch. We positioned the act of helping the senior to obtain the telephone as a way for the younger generation to attain these goals.


 

 

Client:

California Telephone Access Program

 

Campaign:

Keeping You Connected

 

Medium:

TV, Viral, Radio, Print, Outdoor, Web

 

Description:

Staying connected to family, friends, business, services, and the community can be difficult for people with disabilities. This campaign shows the benefits of the specialized telephones that make it easier to hear, dial, and connect. Through testimonials and traditional media this campaign tells the stories of people with difficulties of hearing, seeing, moving, remembering, and speaking.

 

Client:
California Telephone Access Program

Campaign:
Ability Phones

Medium:
TV Spots, print ads

Description:
This campaign is the first we know of, where these big bulky phones, with strange shapes and giant buttons are showcased as pieces of artwork, and with the elegance of the latest smart phones. This California statewide campaign is also unique because it specifically targets people with disabilities. These are not ordinary phones. These phones do more so that millions of Californians with hearing, vision, mobility, speech, and memory disabilities can do more.

 

 

Client:
California Telephone Access Program

Campaign:
Testimonials

Medium:
web video

Description:
Testimonials can be compelling and effective communication tools. There is nothing more powerful than hearing other peoples’ experiences. They bring a human element to the material that helps connect the viewer with a product. These interviews were carried out with actual DDTP customers to convey their first hand experiences with the equipment and the program; in many cases people’s lives have been changed for the better. The videos are being used in outreach events and on californiaphones.org and ddtp.org.

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