Marketing Research Studies

Medium:
Qualitative & Quantitative

Description:
OneWorld designs and conducts primary marketing research to develop effective marketing and communication strategies, brands and messages, and media plans for target audiences, communities, and customers. We provide all major quantitative and qualitative methodologies including surveys, focus groups, and in-depth interviews. We have a focus group room with viewing room and audio/video recording on-site.

 

Client:
US Department of Agriculture, Hungry Pests

Medium:
Focus Groups, Pre-post campaign surveys

Description:
To guide our creation of a new public awareness campaign we designed and conducted focus groups and a pre-campaign survey. We used the resulting insights to create a communications and media strategy called “Hungry Pests” including advertising media: TV, radio, online, and print. Our post-campaign survey documented a significant increase in public awareness and agreement for action against invasive pests and their threat to local agriculture.

Client:
San Francisco Health Plan, SF Healthy Kids

Medium:
Focus Groups, Cantonese and Spanish

Description:
To gain insights into the reasons for the level of public enrollment in the Healthy Kids program we designed and conducted focus groups among key community leaders and gatekeepers, and parents (applicants) of current enrollees and non-enrollees who might qualify. We held groups in Spanish, Cantonese and English. Our findings and conclusions led to recommendations to guide future marketing and outreach.

Client:
CA Employment Development Department, EDD Online

Medium:
Focus Groups in English/Spanish

Description:
To guide our creation of a new public awareness campaign to attract public attention to use new online services of Unemployment Insurance, we designed and conducted focus groups in English and Spanish. We utilized the insights to write a Marketing Analysis and Communications Strategy, and to create a new campaign: EDD Online – Making it Work For You which we launched mainly online. It received a huge response.

Client:
BioBag, Compostable bags

Medium:
Focus Groups

Description:
To assist BioBag to respond to consumer perceptions about composting and the bags they choose, we designed and conducted a series of focus groups at our office’s own focus group facility. In addition to our findings and conclusions, we provided recommendations about marketing to best address the needs and values of consumers.

Client:
CA DDTP of the California Public Utilities Commission (CPUC), California Phones and Ability Phones

Medium:
Focus Groups

Description:
To create new branding and messaging campaigns to attract public use of this program that provides specialized telecommunications equipment to people who have a disability, we designed and conducted in-depth interviews, and a series of focus groups. The insights gained allowed us to create and launch new branded communications and media campaigns in original TV and radio spots, website, online marketing, print and outreach materials.

Client:
The Presidio Trust, Community Research

Medium:
Focus Groups

Description:
To better understand perceptions among diverse communities about the Presidio, its brand, and future, OneWorld designed and conducted a series of focus groups. We took care to gain the participation of communities, and community leaders, from various neighborhood and cultural and ethnic communities. Our report included insights and recommendations to guide managers, designers, and communicators.

Client:
Marketing Research Studies

Campaign:
CA Dept of Public Heath (CDPH), Chronic Disease Prevention

Medium:
Focus Groups, Surveys, In-depth Interviews

Description:
To provide direction for an effective communications strategy to inform perceptions, promote understanding, and improve behaviors to prevent and control chronic diseases, OneWorld designed and conducted an extensive marketing research study. It included a rich mix of qualitative and quantitative primary research and secondary research. An excerpt from our report, Healthy Connections, 72 pages, has been published on the CDPH website and is being used to develop strategy, messages and media.

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