Dept. of the Environment, San Francisco

Client:
Dept of the Environment, San Francisco

Campaign:
Chinese Wisdom: Recycle Used Motor Oil

Medium:
Out of Home, Ethnic Newsprint ads

Description:
This unique campaign attracts the Chinese-speaking community to recycle used motor oil. Our focus group in the Cantonese gave us the insight to create “The Chinese Scroll” which positions used motor oil recycling as Chinese-style wisdom, combining benefits to the community, environment, and individuals. The San Francisco Bay is a “Chinese” place. It shows our client as culturally attuned in billboards, online advertising, and on a community organization’s website. Online samples:
 http://bit.ly/1CQuzbv
 

Quick Links

Get in touch

  • White Twitter Icon
  • White Facebook Icon
  • White LinkedIn Icon
  • White Instagram Icon
  • White YouTube Icon

2001 Harrison St, San Francisco CA, 94110, USA

 © 2019 OneWorld Communications.