San Francisco

District Attorney

Client:

City and County of San Francisco,

Office of the District Attorney

Campaign:
Street Safety

Medium:
OOH banners, print, social media

Description:
With fatalities and injuries increasing, the San Francisco District Attorney’s office wanted to launch a Senior Pedestrian Safety Campaign to get drivers to slow down for seniors. Using both organic and paid advertising, the campaign reflected our creative and messaging, a one month content calendar, in English, Spanish and Chinese. OOH, digital, pole posters and print were also created for later use. The campaign attracted over 12,000 Facebook post engagements and 19,000 Twitter clicks in 4 weeks.

Client:
City and County of San Francisco,

Office of the District Attorney

Campaign:
Worker's Comp Insurance Fraud — One Lie, We All Pay

Medium:
OOH banners, print brochures, posters, social media

Description:
Our new creative campaign for the San Francisco District Attorney’s Office to fight Workers’ Compensation Insurance fraud launched in 2019 with bright transportation advertising messages. We needed people’s attention because this fraud steals from workers, employers, and taxpayers, and ends up costing consumers between $1 and $3 billion a year in California alone according to government estimates. We expressed our message through transportation advertising, bi fold brochures and posters in English, Chinese, and Spanish too.

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San Francisco & Washington, D.C.

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