CA Secretary of State
California Secretary of State
Videos for social media, branding for website
In rapid response to new evidence of voter misinformation on social media, OneWorld created the new brand concept VoteSure™ and produced three social media videos to guide voters for the November 2018 election. The videos direct voters who may suspect fake news in social media posts to go to the California Secretary of State’s (SOS) website to find official voter information. SOS is trademarking the brand and has created a new web landing page. The videos are being promoted extensively across the state in social media platforms.