University of California’s Agricultural and Natural Resources (ANR)

University of California’s Agricultural and Natural Resources (ANR) Division

Four Year Strategic Communications Plan

Workshops and Document

OneWorld developed the Strategic Communications Plan of this multi-program statewide organization. We started by collaborating with its Director of Communications to conduct two workshops with 25 client staff comprising seven communications functions. Together we refined a “brand promise” to retool their creation of information and stories. Based on content from workshop participants we developed communications objectives, strategies, and tactics. We described the rationale of communicating strategically, a modern communications approach, and ways to attract policy-makers, funders, and partner organizations to support the strategy.

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