CA Department of Fish and Wildlife

Client:
CA Department of Fish and Wildlife

Campaign:
Keep Me Wild

Medium:
PR event, billboards, radio, posters, brochures, web

Description:
OneWorld addressed a two-fold problem: people who allow wildlife, especially bears, access to garbage and other food, and the antagonism between this government agency and animal rights groups objecting to the legal killing of "problem bears" addicted to human food, as threats to human property and safety. Our campaign spoke to everyone's interests - including the wildlife: a new outreach strategy, branding, website, and media messages. A news conference helped to obtain extensive media coverage and public support.

Quick Links

Get in touch

  • White Twitter Icon
  • White Facebook Icon
  • White LinkedIn Icon
  • White Instagram Icon
  • White YouTube Icon

2001 Harrison St, San Francisco CA, 94110, USA

 © 2019 OneWorld Communications.