U.S. Department

of Agriculture

Client:
U.S. Department of Agriculture

Campaign:
Hungry Pests

Medium:
TV, Radio, Print, Web

Description:
They are here and they are hungry. Many Californians are unaware that a seemingly innocent bug can endanger our agriculture, forests and economy, according to OneWorld's focus groups and surveys. This campaign helped to build awareness and drive Californians to learn more about smart solutions to invasive pests.

Client:
U.S. Department of Agriculture

Campaign:
Forests With A Future

Medium:
press event, print, video

Description:
OneWorld created the concept of this public campaign based on the Forest Service's technical recommendations for improved forest management in the Sierra Nevada to reduce catastrophic wildfires, increase old growth forests and wildlife habitat, and protect local communities. OneWorld wrote the strategy, created content for a new website, and produced a video, brochure, presentation materials, posters, and meeting backdrops. We also assisted their staff to brief the press and the public effectively with media relations training and helping with strategy and news releases.

Client:
U.S. Department of Agriculture

Campaign:
Food and Nutrition Service

Medium:
web videos

Description:
OneWorld produced a series of videos that promote the “Farm To School” concept of improved nutrition, whereby school districts obtain locally grown food, and introduce students, faculty and staff to the experience and advantages of locally grown food, and also to the producers. The videos feature local school administrators and managers from across the country who are implementing a farm to school program, whom we interviewed in Austin Texas. The videos feature the FNS Director, B roll and motion graphics created in our studio.

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