Saybrook University

Client:
Saybrook University

Campaign:
Passion for Ideas

Medium:
Print, Web

Description:
In addition to the “Help Needed” campaign, OneWorld also carried out research and creative for a rebranding of this top graduate school to increase enrollment. We created a crisp and unique messaging which compels prospective students to visit website, get the Viewbook or call. “Passion for Ideas, The Knowledge for Change.” The Saybrook Experience is unique. Only Saybrook offers students the extraordinary educational experience that allows students to achieve a graduate degree, acquire capabilities to be an effective leader or scholar-practitioner, and “make a difference in the world.”

Client:
Saybrook University

Campaign:
Help Needed

Medium:
Print, Online

Description:
This top graduate school needed to expand its student enrollment. Through extensive research with students and faculty, OneWorld identified what truly sets this school apart from others in a crowded and competitive field. The result was a creative that portrayed the nitty gritty of what it means to "make a difference in the world." After publication in print and online, enrollment increased.

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