Passion for Ideas
In addition to the “Help Needed” campaign, OneWorld also carried out research and creative for a rebranding of this top graduate school to increase enrollment. We created a crisp and unique messaging which compels prospective students to visit website, get the Viewbook or call. “Passion for Ideas, The Knowledge for Change.” The Saybrook Experience is unique. Only Saybrook offers students the extraordinary educational experience that allows students to achieve a graduate degree, acquire capabilities to be an effective leader or scholar-practitioner, and “make a difference in the world.”
This top graduate school needed to expand its student enrollment. Through extensive research with students and faculty, OneWorld identified what truly sets this school apart from others in a crowded and competitive field. The result was a creative that portrayed the nitty gritty of what it means to "make a difference in the world." After publication in print and online, enrollment increased.