CPUC/Deaf and Disabled Telecommunications Program
TV spots, print
This campaign is the first we know of, where these big bulky phones, with strange shapes and giant buttons are showcased as pieces of artwork, and with the elegance of the latest smart phones. This California statewide campaign is also unique because it specifically targets people with disabilities. These are not ordinary phones. These phones do more so that millions of Californians with hearing, vision, mobility, speech, and memory disabilities can do more.