CA EDD

Client:
California Employment Development Department

Campaign:
Working For You

Medium:
Print

Description:
OneWorld developed an integrated campaign to accelerate the public's use of new online services that streamline obtaining unemployment insurance benefits. The challenge was to increase people's confidence that EDD offers efficient and modern online services worth trying. Banner ads were the primary medium used. Posters were placed in the EDD offices across the state. Additionally, OneWorld designed and printed over a half million informational "Tip" cards.


 

Client:
California Employment Development Department

Campaign:
Research and Video project

Medium:
Primary Research and Video

Description:
The EDD sought information about the knowledge and willingness of the unemployed in California to use CalJOBS, the agency’s online labor exchange system, and the staff assisted services of America’s Job Center of California (AJCC). They also wanted to gain deeper knowledge and insights about how the unemployed view receiving pertinent information through EDD’s social media channels, as well as through emails via the CalJOBS system. OneWorld scripted and produced an informational video to help attract unemployed Californians to utilize the services of CalJOBS and the AJCC.

 

Quick Links

Get in touch

  • White Twitter Icon
  • White Facebook Icon
  • White LinkedIn Icon
  • White Instagram Icon
  • White YouTube Icon

2001 Harrison St, San Francisco CA, 94110, USA

 © 2019 OneWorld Communications.