Engaging Tobacco Smokers
San Francisco Study Center w/ SF Department of Public Health
SF Quits (multi-language)
print ads, muni cards, TV spots, press release
The San Francisco Dept. Public Health (SFDPH) wanted to inform current smokers of a cigarette tax increase and alert them to a free SF Quits Kit to help quit. Within 2 weeks, OneWorld designed and tested key messages with a group of smokers; we then took those findings to produce creative for print, Muni cards, radio, TV, and promo materials. OneWorld purchased all media, oversaw production of the TV and radio spots in English, Spanish, and Chinese. OneWorld secured PR opportunities for SFDPH.