Multi-touch Advertising
Campaign

Client:
Alameda Tobacco Control Program

Medium:
Digital display (banner ads), audio, video, print ads, social media, e-blasts, billboard

Description:
We strategized, planned, and implemented a multi-touch advertising campaign in digital, social, audio, video, e-newsletter, e-blasts, and traditional media utilizing existing creative, to alert parents about the dangers of vaping tobacco by their middle and high school children. We set up web-forwarding and added the url “FlavorsHookKidsUnionCity.org” to media assets sourced from the California Tobacco Control Program. We developed the media plan, negotiated and purchased the media, trafficked media assets, monitored progress, and provided analytical reports of audience exposure. We ran the campaign in Union City, CA over 4 months for the Alameda County Public Health Department’s Tobacco Control Program.