Metropolitan Transportation Commission / Bay Area Toll Authority

Client:
Metropolitan Transportation Commission / Bay Area Toll Authority

Campaign:
Out of the Box

Medium:
Radio, Social Media, Online Display

Description:
OneWorld produced a multi-language advertising campaign in radio which we expanded in a second year to include social media including Facebook, Instagram and Twitter, and online digital display advertising. The “Out of the Box” campaign promotes motorist use of “Call 511 – Freeway Assist” for roadside assistance. We created and placed original media in English, Spanish, Mandarin /Cantonese /Chinese channels, exceeding audience delivery targets.


 

Client:
Metropolitan Transportation Commission / Bay Area Toll Authority

Campaign:
Bay Area FasTrak

Medium:
web design, social media, package design, product design

Description:
FasTrak is the electronic tolling service on bridges and in express lanes for the Greater Bay Area. To assist FasTrak to communicate better with customers we created a new website, managed its social media on Facebook, created packaging, and developed a communications plan to handle service outages due to enterprise software upgrades and office relocations.

 

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