Client:
SA Luxury Expeditions

Campaign:
Lead Generation

Medium:
Search Engine Marketing

Description:
OneWorld is helping SA Luxury Expeditions with their lead generation efforts to increase lead volume, while reducing their cost per lead through SEM (Search Engine Marketing) on Google Adwords and Bing Ads. To accomplish this goal, OneWorld restructured and organized their account for efficiency and to facilitate growth. Building out campaigns for each travel destination to capitalize on less competitive terms, creating and testing new ad copy, and bid/ keyword management, have all factored into this success, resulting in week over week lead growth at a much lower cost.