Client:
SMA Solar Technology AG

Campaign:
Rock Solid Solar Installers Summit

Medium:
Print, Email, Event

Description:
The solar market is changing as new manufacturers appear, and disappear. Solar installers can choose among more hardware and longer warranties. But which manufacturer will back the new designs in 15 years? Our focus group research led us to reposition SMA's equipment and company as the most reliable. Our industry events in New Jersey and California showed SMA remaining an industry leader for the long-term.