A College Education for Many More Students
San Bernardino Community Colleges
The Free College Promise
Brand concept, website, social media/TV videos, posters, brochure, outreach assets, English & Spanish
To attract high school grads to apply to this new educational support opportunity, OneWorld created a communications strategy and media package. We researched student preferences. We created a new brand THE FREE COLLEGE PROMISE. We created a branded website and animated videos for social media and TV broadcast, in English and Spanish. We wrote and designed a brochure, poster and banner stands for outreach. In the first afternoon after launching the brand at a community event, over 150 students had applied, towards a goal of 1,000.