MARKETING RESEARCH STUDIES
The Presidio Trust, Community Research

The Presidio Trust

Client:
Marketing Research Studies

Campaign:
The Presidio Trust, Community Research

Medium:
Focus Groups

Description:
To better understand perceptions among diverse communities about the Presidio, its brand, and future, OneWorld designed and conducted a series of focus groups. We took care to gain the participation of communities, and community leaders, from various neighborhood and cultural and ethnic communities. Our report included insights and recommendations to guide managers, designers, and communicators.



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