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California Transportation Commision
Out of the Box
OneWorld produced a multi-language advertising campaign in radio which we expanded in a second year to include social media including Facebook, Instagram and Twitter, and online digital display advertising. The “Out of the Box” campaign promotes motorist use of “Call 511 – Freeway Assist” for roadside assistance. We created and placed original media in English, Spanish, Mandarin /Cantonese /Chinese channels, exceeding audience delivery targets.
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