Freeway Assist

Client:
California Transportation Commision

Campaign:
Out of the Box

Description:

OneWorld produced a multi-language advertising campaign in radio which we expanded in a second year to include social media including Facebook, Instagram and Twitter, and online digital display advertising. The “Out of the Box” campaign promotes motorist use of “Call 511 – Freeway Assist” for roadside assistance. We created and placed original media in English, Spanish, Mandarin /Cantonese /Chinese channels, exceeding audience delivery targets.