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CSU Channel Islands

CSU Channel Islands

Marketing Concepts

Print, social media, event, online, posters

Channel Islands wanted a Communications Strategy allowing input from students, faculty, prospective students, alumni and donors. We started by aligning the many benefits of the University’s offerings to the interests of stakeholders. We defined the Channel Islands experience as unique, created a tagline, a mantra, and framed stories as a “branding campaign”. A few of the creative concepts are shown here. We also wrote and visualized a detailed Communications Strategy booklet for internal use.

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