SAN FRANCISCO STUDY CENTER
SF Quits

TV spot

Client:
San Francisco Study Center

Campaign:
SF Quits

Medium:
print ads, muni cards, TV spots, press release

Description:
The San Francisco Dept. Public Health (SFDPH) wanted to inform current smokers of a cigarette tax increase and alert them to a free SF Quits Kit to help quit. Within 2 weeks, OneWorld designed and tested key messages with a group of smokers; we then took those findings to produce creative for print, Muni cards, radio, TV, and promo materials. OneWorld purchased all media, oversaw production of the TV and radio spots in English, Spanish, and Chinese. OneWorld secured PR opportunities for SFDPH.


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