INTERETHNICA
Vision Zero

Photo of banner in place

Client:
InterEthnica

Campaign:
Vision Zero

Medium:
Street Banner

Description:
This year San Francisco adopted Vision Zero SF: a policy to eliminate all traffic related deaths in San Francisco by 2024. On behalf of Vision Zero SF City Supervisor Jane Kim’s office in collaboration with Safe Routes to School, launched a street banner campaign to encourage drivers to “Slow Down. OneWorld produced and directed a photo shoot in the Tenderloin and SOMA districts photographing 28 real people (local residents).


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