MARKETING RESEARCH STUDIES
CA Dept of Public Heath (CDPH), Chronic Disease Prevention

CDoPH Research Report

Client:
Marketing Research Studies

Campaign:
CA Dept of Public Heath (CDPH), Chronic Disease Prevention

Medium:
Focus Groups, Surveys, In-depth Interviews

Description:
To provide direction for an effective communications strategy to inform perceptions, promote understanding, and improve behaviors to prevent and control chronic diseases, OneWorld designed and conducted an extensive marketing research study. It included a rich mix of qualitative and quantitative primary research and secondary research. An excerpt from our report, Healthy Connections, 72 pages, has been published on the CDPH website and is being used to develop strategy, messages and media. Report: bit.ly/1r6AFRP



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