Marketing Research Studies
San Francisco Health Plan, SF Healthy Kids
Focus Groups, Cantonese and Spanish
To gain insights into the reasons for the level of public enrollment in the Healthy Kids program we designed and conducted focus groups among key community leaders and gatekeepers, and parents (applicants) of current enrollees and non-enrollees who might qualify. We held groups in Spanish, Cantonese and English. Our findings and conclusions led to recommendations to guide future marketing and outreach.
More work for MARKETING RESEARCH STUDIES