MARKETING RESEARCH STUDIES
San Francisco Health Plan, SF Healthy Kids

Report

Client:
Marketing Research Studies

Campaign:
San Francisco Health Plan, SF Healthy Kids

Medium:
Focus Groups, Cantonese and Spanish

Description:
To gain insights into the reasons for the level of public enrollment in the Healthy Kids program we designed and conducted focus groups among key community leaders and gatekeepers, and parents (applicants) of current enrollees and non-enrollees who might qualify. We held groups in Spanish, Cantonese and English. Our findings and conclusions led to recommendations to guide future marketing and outreach.



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