MARKETING RESEARCH STUDIES
CA DDTP of the California Public Utilities Commission (CPUC), California Phones and Ability Phones

Focus Group Research

Client:
Marketing Research Studies

Campaign:
CA DDTP of the California Public Utilities Commission (CPUC), California Phones and Ability Phones

Medium:
Focus Groups

Description:
To create new branding and messaging campaigns to attract public use of this program that provides specialized telecommunications equipment to people who have a disability, we designed and conducted in-depth interviews, and a series of focus groups. The insights gained allowed us to create and launch new branded communications and media campaigns in original TV and radio spots, website, online marketing, print and outreach materials.



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