MARKETING RESEARCH STUDIES
CA Employment Development Department, EDD Online

Research Report

Client:
Marketing Research Studies

Campaign:
CA Employment Development Department, EDD Online

Medium:
Focus Groups in English/Spanish

Description:
To guide our creation of a new public awareness campaign to attract public attention to use new online services of Unemployment Insurance, we designed and conducted focus groups in English and Spanish. We utilized the insights to write a Marketing Analysis and Communications Strategy, and to create a new campaign: EDD Online – Making it Work For You which we launched mainly online. It received a huge response.



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