CALTRANS
Bay Bridge Closure PSAs

TV spot

Client:
Caltrans

Campaign:
Bay Bridge Closure PSAs

Medium:
TV, radio, online, print

Description:
In less than two weeks OneWorld created all elements for the Bay Bridge Closure 2013. Caltrans needed to alert the public that the Bay Bridge would be closed over Labor Day weekend. We scripted and produced a :30 sec TV spot, a :15 sec radio spot, designed online banners and print ads. All media was created in English, Spanish, and Mandarin and distributed to broadcast outlets in California.


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