Bay Bridge Closure PSAs
TV, radio, online, print
In less than two weeks OneWorld created all elements for the Bay Bridge Closure 2013. Caltrans needed to alert the public that the Bay Bridge would be closed over Labor Day weekend. We scripted and produced a :30 sec TV spot, a :15 sec radio spot, designed online banners and print ads. All media was created in English, Spanish, and Mandarin and distributed to broadcast outlets in California.