PARK GYM
General

Postcard

Client:
Park Gym

Campaign:
General

Medium:
print, digital, video

Description:
The competition amongst gyms for new customers is stiff in San Francisco. Our neighbor Park Gym specializing in boxing and martial arts was feeling this. We set a campaign up with unique, low budget strategies to attract new customers - viral videos, flip books, chalk drawing, wall postings - and introduced a whole new world to people who had never put on a pair or boxing gloves.


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