CTAP
Family Talk - Multicultural TV

Grandma Loves Me Best

Client:
California Telephone Access Program

Campaign:
Family Talk - Multicultural TV

Medium:
TV spots

Description:
We tailored TV spot stories for diverse communities of sons and daughters to obtain specialized telephones for their parents. These media are in-culture for those who prefer to speak Mandarin, Cantonese, and Spanish, and also for African American and mainstream communities. English versions will be broadcasted too for these younger generations.



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