In the US, millions of messages are translated and blasted to consumers everyday. What we do to communicate successfully with people in diverse cultures is unusual. We listen.
OneWorld is located in the second most ethnically diverse metropolis of the USA. Here we are Hispanic, African American, Asian, South Asian, Pacific Islander, and European. Some of us prefer to learn about ideas, products or services in our first language, and within our own culture.
At OneWorld we engage within this rich mix, authentically. We start by finding out what matters to people. We conduct marketing research in different languages and work with our cultural experts to craft strategy. We do more than translate well, we make creative work relevant. We choose the best media to reach each community.
Some call this multicultural marketing. We call it making authentic connections.